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How to earn users’ attention and drive brand growth

Přednáška

As we move beyond viewability as the key metric for buying digital, attention is increasingly being agreed upon as the next paradigm for the online marketing ecosystem. But why is attention being looked to by brands and agencies alike and how can it help drive a healthier, and more sustainable, media ecosystem?

Přednášející

Sergiu Gruita CEE Industry Director, Teads

Sergiu Gruita's career includes over 15 years of experience in marketing and media. After spending a good part of his professional life in P&G (where he started his career in Marketing,,to later specialize in Media and Digital), Sergiu had the opportunity to get to know the market also from the perspective of the tech entrepreneur, leading the commercial department for a Global Tech startup in the US, Sergiu joined the Teads as CEE Industry Director, a role aimed at developing the strategic partnerships with key clients in the region.