9:10 - 9:30
Hlavní sál - EMPIRIA

Keynote: Jak na monetizaci publika na různých zařízeních

Přednáška

Změny v uživatelském chování a konzumaci obsahu s sebou přináší řadu příležitostí pro vysílatele a tvůrce obsahu, kteří mohou zaujmout novou cílovou skupinu a zpeněžit tak obsah různými způsoby. Jsou zde však určitá technická a obchodní omezení, díky nimž je multi-screen nákladný a poměrně složitý.

Prezentace bude simultánně tlumočena do češtiny.

Přednášející

Luke Gaydon Vice President, Brightcove

Luke is a highly experienced senior executive with an extensive knowledge of the media and broadcast sector. He has been at Brightcove since 2008, where he spent 5yrs leading the post-sales business in EMEA, before moving to his current role as Vice President of Media. In his present position he is responsible for high profile media and broadcast relationships with existing customers such as BBC Worldwide, Turner Broadcasting Europe and Sky Sports, in addition to driving new business in this key vertical. Luke is passionate about technology and has spent 13 years helping top media organisations to meet their business challenges in a fast paced and complex digital landscape. Luke has considerable industry experience, which has seen him work with leading organisations such as Channel 4, where he ended his 5 year tenure as Business Manager for Channel4.com.